Mars’ new SNICKERS & Hazelnut Bar satisfies. It’s everything consumers love about SNICKERS—peanuts, caramel and nougat covered in milk chocolate—with the addition of delicious hazelnuts. The bar debuted on retail shelves this December. SNICKERS & Hazelnut Bar was the most incremental and consumer preferred single-product addition to the existing portfolio and category in recent consumer testing (Nielsen Discrete Choice for Line Optimization, July 2015). SRP of 99 cents – $1.09 for a 1.76-ounce single and $1.69 – $1.79 for a 3.23-ounce ‘2 to Go’ bar.
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