Strongbow Hard Apple Ciders is introducing its newest flavor and ushering in the autumn apple season with Strongbow Artisanal Blend. The new flavor is crafted with heirloom cider apple varieties, cold-pressed and blended together for a naturally refreshing, semi-sweet taste. Strongbow Artisanal Blend, along with all Strongbow products, contains no artificial flavors or colors and is available in September 2017 in six-pack bottles, variety 12-pack, variety 24-pack, and limited-edition mini-can four-packs. A massive consumer sampling of four-pack mini-cans at a suggested retail price of $1 will start in September to drive trial and awareness of the new flavor and bring new drinkers to the cider category.
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