Frito-Lay introduced three limited-time FIFA World Cup-inspired flavors including Lay’s Bacon Wrapped Jalapeño Popper. Lay’s Bacon Wrapped Jalapeño Popper, inspired by the popular U.S. dish, is a great combination of a kick of jalapeno and smoky BBQ. It will be available in 7.75-ounce bags for $4.59 and 2.625-ounce bags for $2.29 in retailers nationwide and online. The brand also launched an interactive online fan experience for consumers to have the chance to win soccer-inspired merchandise and prizes — including a trip to the FIFA World Cup 2022 final.
PepsiCo
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