This summer, Heineken is giving beer drinkers a choice of great beer taste with and without alcohol in its new and innovative 15-count multi-pack. The multi-pack includes 12 cans of Heineken Original Lager plus three extra cans of Heineken 0.0 at no extra charge. Heineken 0.0 is an alcohol-free lager brewed with a unique recipe for balanced taste, containing only 69 calories per serving. To support the launch of the new pack through its “Summer of Cans” promotion at participating retailers, Heineken is offering a two-for-one upsell program where shoppers who purchase a 12-oz Heineken Original Lager can will be prompted via LIFT screens at checkout to add an additional can at no extra charge.

Heineken
www.heineken.com