The way retailers stock and organize their shelves is evolving as health and wellness is a growing part of the c-store product mix, and gum is being brought to the forefront as an important and productive category to include. In response, Wrigley is debuting new products and programs that support these better-for-you (BFY) merchandising trends. In 2017 Wrigley is introducing Orbit White and also launched the “Chew To A Better You” shopper marketing campaign across retail channels, including c-stores, which encourages consumers to incorporate sugarfree gum into their health and wellness routine to promote balance through mindful consumption. New Orbit White comes in a soft chew form, bigger in size than current Orbit pellets, and will be offered in two sugarfree flavors, Spearmint and Peppermint. It will be available at retailers nationwide in early 2017 in 40-count bottles (MSRP $3.49).
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