Smart Flour, a provider of ancient-grain-based, gluten-free pizza, is letting its playful personality shine through with a whole new look and feel for its product lineup. Part of a soft brand re-launch that involves the “Smarty” logo; the super-creative designs will start rolling into stores this January. Offering a fresh take on the frozen pizza box, Smart Flour’s new, stand-out packaging is designed so that the pizzas can be as effectively displayed side-by-side as they can facing forward. This includes a side-position interlocking feature to maximize shelf space. The recipe’s key ingredients are displayed on the front with gorgeous shots of everything from fresh cheese and pepperoni to chicken sausage, while the side panel and back are home to images of Smart Flour’s fully-cooked pizza. Eye-catching brushes of color with “ancient grains” and “gluten free” noted on the front and side help consumers know right off the bat what makes Smart Flour’s products so special, while spirited messaging and graphic logos highlight brand attributes and showcase third-party verifications. Smart Flour’s packaging re-design covers the brand’s full lineup of Pizza and Crusts. During the soft launch, product in the current packaging may still be found in stores.
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