Big League Chew Original, the 40-year-old product that is loved by kids and adults, is the No. 5 selling bubble gum item in c-stores. Now there’s also Big League Chew Strawberry, the first of the family to feature a female player, which quickly became a top-selling flavor. Big League Chew Grape is a fan favorite and top c-store seller. New for 2021 is the Big League Chew gumball bottle — a quick, portable version of the classic shredded gum in a mini-gumball size. In the gum segment, sales of the jar format are outpacing the category.

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