VideoMining Corp. is introducing a new product, the C-Store Space Productivity Optimization Tool (SPOT). The goal of this data-driven interactive tool is to provide an in-depth understanding of the impact of store layout on the performance of the various categories in c-stores, enabling CPG brands to collaborate with retail partners to develop fact-based strategies and tactics for assigning space to brands and categories. SPOT uses various metrics to develop a holistic view of effective space allocation within the store, including category profitability per foot of space, category exposure and traffic response rate. In addition, the tool includes analysis on year-over-year sales trends and adjacencies to understand how macro factors affect space productivity. The combination of these metrics quantifies not only the performance of categories within the space but also the inherent value of certain spaces in the store.

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Contact Justin Mosgrober at jmosgrober@videomining.com or (800) 898-9950