Daelmans is expanding distribution for its Jumbo Stroopwafel Duo Packs in c-stores across the country, in conjunction with The Brand Passport Inc., its U.S. partner in importing, distributing and brand management services. The Caramel and new Chocolate-Caramel Duo Packs, each containing two jumbo stroopwafels, have for years earned premium shelf positions in chains such as 7-Eleven, Sunoco A+, Wawa and Travel Centers of America. This latest wave of their U.S. expansion continues Daelmans’ success in convenience channels, where its famous stroopwafels are most often merchandised at front registers or self-serve coffee stations, owing to a very unique consumption ritual: Rest a stroopwafel atop a freshly-poured hot cup of coffee for about a minute, and enjoy the aroma of cinnamon and real Bourbon vanilla as the heat warms the biscuit, softens the caramel, and transforms it into a sweet and melty treat. Daelmans’ stroopwafels will now be available at Big Apple Convenience Stores, Blarney Castle / EZ Marts, CEFCO, Country Fair, Dash-In, E&C, Fastrac Markets, Get Go, Jackson’s, Pilot Flying J Travel Centers and Rutter’s.
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