Reese’s is the No. 1 brand in confection and in the convenience channel. Its dedicated base of fans consistently delivers on high trial and repeat rates. The caramel inclusion was the most consumer requested for Reese’s Big Cups. Its salty and sweet indulgence creates a moment consumers won’t likely forget. In its first year the product has become one of the best-selling candy innovation in the U.S. convenience channel.
The Hershey Co.
www.thehersheycompany.com
