Hairless Dog Brewing Co. has introduced America’s first 0.0% alcohol by volume (ABV) craft beer. A “sober curious” movement has been growing in the U.S. One example is Dry January, which has become an annual trend over the past nine years. But many customers want to avoid alcohol without giving up the flavor of beer. Enter Hairless Dog. Did you know some non-alcoholic beers contain as much as 0.5% alcohol? Unlike category competitors who brew their non-alcoholic beers with alcohol and then boil it off — a process which leaves some alcohol behind but also changes the flavor of the beer in the process — Hairless Dog Brewing Co. invented an innovative brewing process in which alcohol is never introduced, making them the first 0.0% ABV craft non-alcoholic beer in the U.S. A gift pack just released by Hairless Dog makes for an easy trial of their brew styles. Hairless Dog Brewing currently has four styles of craft beer available, all of which are 0.0% ABV, including an IPA, Citra Lager, Coffee Stout, and Black Ale – with new flavors slated for release in early 2021.