Charlotte’s Web has expanded its ReCreate brand with the launch of new CBD gummies and becoming the official CBD of the Premier Lacrosse League (PLL). This partnership further cements ReCreate by Charlotte’s Web as a pioneer in the sports industry, prioritizing the well-being and recovery of professional lacrosse athletes and their fans.
“As we continue to trailblaze the future of professional sports, staying at the forefront of player well-being and recovery is core to our mission,” said Mike Rabil, co-founder and CEO of the Premier Lacrosse League. “Charlotte’s Web and their focus on performance with their ReCreate products make for an ideal, player-forward partnership for our league. We’re thrilled to name ReCreate the official CBD of the PLL.”
“ReCreate’s expansion could not have been timed more perfectly, aligning with an exhilarating period of change in the realm of sports and wellness,” said TJ McGovern, vice president of sports and entertainment. “The integration of CBD as a natural choice for players, trainers, staff and fans has sparked a significant transformation, and ReCreate is thrilled to be part of this revolutionary wave with our ground-breaking sports partnerships, offering innovative formulations and formats for individuals to embrace CBD in their wellness routines.”
Charlotte’s Web signed a historic partnership with Major League Baseball on Oct. 12, 2022. This milestone agreement marked a significant shift in the mindset of major league sports, making NSF Certified for Sport CBD products available as a natural option to support players’ recovery, rest, brain support and endurance. ReCreate will have a major brand presence at All-Star Week in Seattle through media and event activations for teams, players, and fans, highlighting CBD and functional botanical education and product benefits.
ReCreate gummies combine organic broad-spectrum CBD and functional botanicals to give consumers the power to tackle whatever comes their way. Each ReCreate product has been thoughtfully crafted to address specific wellness goals. Leveraging science, current good manufacturing practices and the excellence that Charlotte’s Web is known for, ReCreate delivers a level of quality that sets it apart. The ReCreate gummy line features the following products:
- Endurance: ReCreate Endurance gummies combine organic broad-spectrum CBD and beetroot to make the hard work of making it through the day a bit easier. Increase consumers’ body’s efficiency, last longer and keep going.
- Muscle Recovery: ReCreate Muscle Recovery gummies combine organic broad-spectrum CBD and Tart Cherry to support muscle recovery and help consumers bounce back quicker after training.
- Brain Support: ReCreate Brain Support gummies combine organic broad-spectrum CBD and organic Lion’s Mane to help support cognition. See, feel and think more completely.
- Rest: ReCreate Rest gummies combine organic broad-spectrum CBD and passionflower to encourage relaxation so consumers can tap into the kind of calm that restores their spirit.
Denver-based Charlotte’s Web Holdings, Inc. includes a family of brands such as Charlotte’s Web, CBD Medic, CBD Clinic and Harmony Hemp. Charlotte’s Web branded premium quality products start with proprietary hemp genetics that are American farm-grown using organic and regenerative cultivation practices.