Kill Cliff’s Ignite, loaded with 150 milligrams of clean caffeine, is set to continue impressive expansion in nationwide distribution with new and improved flavor profiles and a cutting-edge can design. Founded and led by Navy SEALs, the DNA of Kill Cliff has recently garnered the attention of influential celebrities and performance athletes alike. Based on overwhelming response from fans, Kill Cliff redesigned all of its cans to reflect the striking and streamlined look of the Kill Cliff CBD line. The new packaging puts the Ignite formula name front and center and makes it easy to identify each flavor. With the launch also comes a line extension to include the new Smashing Citrus flavor.