WTRMLN WTR, the pioneer in cold-pressed juiced watermelon, announced the national launch of WTRMLN WTR + Strawberry. The next in the company’s super clean hydration lineup, WTRMLN WTR + Strawberry is made with WTRMLN WTR’s base of watermelon (flesh + rind) and the addition of strawberry and lemon to create a deliciously functional hydration beverage. WTRMLN WTR + Strawberry is packaged in a special edition Mission bottle that expresses the company’s core value system about the importance of natural ingredients and invites consumers to “Inspire Their Friends to Make the Promise to Drink Clean” and seed change. To bring the bottle and brand’s message to life, a percentage of sales from all WTRMLN WTR + Strawberry products will benefit FoodCorps, a national nonprofit organization that connects kids to healthy food in school. Like all WTRMLN WTR products, WTRMLN WTR + Strawberry will be made using “seconds” – the blemished, sunburned, misshapen watermelons that aren’t viable for commercial retail and are typically discarded, whenever possible. The new SKU joins other flavors in the WTRMLN WTR cold-pressed portfolio. WTRMLN WTR + Strawberry is available in a 12-ounce single-serve size for $3.99.
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