Heineken is launching the “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case and adding ice. The COOLERPACK is the newest edition to the Heineken range of packaging configurations, bringing convenience and occasion-based purchase choice to beer drinkers everywhere. Designed to pop open the top, fill the pack with ice, and enjoy a cold Heineken, the COOLERPACK will keep consumers cool in the heat all summer long, driving incremental sales and profits for retailers who stock and display the innovative new item. Impactful Heineken POS to enhance display presence in high traffic areas of the store will drive awareness and trail of the innovative COOLERPACK. Retailers can look to maximize volume and profit and drive basket ring by cross-merchandising with ice for convenience shopping.
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