The Whozeewhatzit bar, the Whatchamacallit brand’s first new bar in a decade, takes wacky, crazy, crunchy and chewy to a new level. The brand-new bar, which has an added peanut butter crème layer and rice crisps, all covered in a chocolatey candy, will be available in a 1.5-ounce standard size (SRP $1.11) and a three-ounce king size (SRP $1.66) at retailers nationwide beginning February 2021.

Last year, the Whatchamacallit brand called on fans to submit their most creative naming ideas for the new bar and the stakes were high — $5,000 and a year’s supply. After 43,000-plus entries, the Whatchamacallit brand declared the name Whozeewhatzit, submitted by Lisa M. from Framingham, Mass., the winner.

The Hershey Co.
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