Mars Chocolate North America introduced TWIX Dark Chocolate Cookie Bars in May. Whether they prefer the Right Side or the Left Side, all TWIX fans will agree that new TWIX Dark is a winner. The distinctive new version of this favorite cookie bar brand features the classic crunchy shortbread TWIX cookie covered in golden caramel and enrobed in a rich dark chocolate. Dark chocolate is a driver of category growth and on trend with consumers. It’s considered a more permissible treat. Since dark chocolate plays in a different part of the category than milk chocolate, sales are incremental. The Dark Chocolate segment is growing at two the total category, according to Nielsen. Suggested retail price: 99 cents – $1.09 for 1.79-ounce Single $1.69-$1.79 for 3.02-ounce 4 to Go.
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