LG Innotek from Korea has introduced a new digital pricing system called troniTAG GmbH. The troniTAG is the beginning of the conversion from the paper label to the electronic tag. The current troniTAG system connects the existing POS or ERP system directly to the digital price display on the shelf. By using the wireless data transfer, product data and prices can be updated in no time. The encrypted wireless connection ensures safe data transmission between the gateway and label since the wireless network is protected against unauthorized access by third parties. Price changes, discounts and special prices can be updated with the push of a button and instantly shown on the ESL tags. The ESL label can also show customized graphics to enhance the presentation of the selling product and bar codes to allow for scanning tags for inventory control. The electronic shelf labeling by troniTAG is flexible and can be extended by many additional features such as NFC technology. In addition to individual battery powered labels, there are labels available which are powered by a specially designed rail. These labels, known as integrated labels, allow for storing in cold temperatures, and offer a flat appearance on shelves.
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