ICEE is a subsidiary of J&J Snack Foods and Coca Cola’s frozen beverage alliance partner and serves up Coca-Cola branded FCB flavors. The ICEE Co. Visual Identity Guideline is based on the premise that the ICEE brand is the form and Coca Cola branded FCBs are the flavors. ICEE purchases Coca-Cola branded FCB flavors and Coca-Cola syrups, and ICEE distributes a total value proposition, including value chain support and infrastructure, to customers with multiple flexible solutions (like preventive maintenance). ICEE is the only national single-source frozen provider in the United States and is the preferred route to market for the Coca-Cola system. The ICEE Co. purchases, inventories and sells Coca-Cola branded FCB flavors to Coca-Cola customers under The ICEE Co.-owned brands: ICEE and ARCTIC BLAST. There are 32 ICEE and Arctic Blast flavors sold by local retailers. There are several Coca Cola flavors available in addition to generic flavors and flavors provided by other beverage companies.
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