Canada Dry is launching a new flavor combination – Ginger Ale and Lemonade – and is celebrating with an all new digital and television campaign. Made by the No. 1 brand of ginger ale, the latest addition to the Canada Dry portfolio combines real ginger flavor and a splash of lemonade made with real juice, for the ultimate crisp and refreshing taste. The new campaign, which went live on April 1, features an all new character. “Ginger Man,” played by Cullen Moss, will give consumers guidance on how to taste nirvana and embrace relaxation, furthering the brand’s ongoing commitment to helping fans reach peak relaxation. The Ginger Man character will accompany the integrated campaign consisting of national television commercials, audio streaming program advertisements, and an extension across social, digital and media channels.
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