Seagram’s Escapes is turning up the color in the flavored malt beverage (FMB) category with a new line of high alcohol by volume (ABV) premium malt beverages: Seagram’s Escapes Spiked. As the No. 2 progressive adult beverage (PAB) growth brand, Seagram’s Escapes is doubling down in a higher growth segment of the FMB category and rolling out “Spiked” at 8% alcohol by volume. Along with the higher ABV, Seagram’s Escapes will excite a passionate following by releasing “Spiked” in its top two flavors —Jamaican Me Happy and Strawberry Daiquiri. The new line will launch in October and will be available in convenient 23.5-ounce cans. The brand will be supporting the launch with an integrated marketing plan that includes digital/social marketing, retail marketing and promotions, sampling and public relations.
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