The Hispanic-focused beef jerky brand, El Norteño, continues to innovate as the company launches a new look in 2018. Headquartered in Austin, Texas, El Norteño collaborated with a design group from Monterrey, Mexico, gaining inspiration for its re-brand from the street musicians who play Norteño music in Northern Mexico and throughout Texas. El Norteño’s re-brand, combined with authentic Mexican recipes and flavors, gives the jerky brand the ability to speak directly to a bicultural audience—a shopper who was not previously courted in the meat snacks category. The brand continues to gain momentum in Texas and beyond, particularly amongst Millennials and Generation Z shoppers who are looking for new flavors and culturally relevant connections when shopping for snacks. El Norteño gained an added boost after graduating from SKU, an Austin-based food and beverage accelerator (www.sku.is) in June 2017. El Norteño is America’s only nationally-distributed, Hispanic-focused, music-inspired meat snack brand.
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