Oberto Beef Jerky will now offer its three signature jerky flavors, Original, Teriyaki and Peppered in an authentic style nine-ounce clear bag. The jerky category has seen massive growth in packages where consumers can see the product clearly and get a strong value with a larger size. Now the jerky category will have an all-natural, high-quality option in this authentic-style format. This launch strengthens the brand’s laser focus on differentiating itself in the booming meat snacks category, which has exploded to more than $3 billion dollars in annual revenue (according to Nielsen ScanTrak). The new nine-ounce authentic-style bags began rolling out in February and are expected to expand rapidly in key retailers.
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