General Mills is introducing Gushers at convenience stores nationwide. The fruit-flavored snack features a chewy outer shell that provides a “gush” of juicy flavor when bitten into—appealing to convenience store shoppers looking for a fun-to-eat treat with a blast of flavor. Two varieties of Gushers, Sour and Flavor Mixers, are available and come in a larger 4.25-ounce bag that is unique to c-stores. Suggested retail price is $2.19. Sour Gushers will include apple, cherry and grape pieces with a sour blast. Sour is a large and growing segment within convenience stores (Nielsen, 52 weeks ending Aug. 13, 2016). In addition, interest in candy has doubled since 2007 (Google Trends, April 2007-April 2016). With Flavor Mixers Gushers the outside flavor is different from the inside flavor. Flavor combinations include strawberry-peach, orange cherry and raspberry-lemonade.
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