Absolut has introduced Absolut Lime, the newest, most refreshingly versatile addition to round out the iconic Absolut citrus portfolio, joining Absolut Citron and Absolut Mandrin. Absolut Lime will step into the “limelight” at the 59th GRAMMY Awards on Feb. 12, 2017. The brand’s multifaceted sponsorship will include TV, digital, social and a signature GRAMMY Awards cocktail – the Absolut Limelight. Nearly 30 years ago, Absolut introduced Absolut Citron – a flavor that quickly skyrocketed into pop culture as a key ingredient in the Cosmopolitan cocktail. Ten years later, Absolut Mandrin further diversified the brand’s flavor line-up offering the perfect hint of sweetness. And like its citrus counterparts, new Absolut Lime features its own distinct flavor profile with a balance of full-bodied citrus flavor with a light finish. Like every drop of Absolut Vodka found anywhere in the world, the new flavor is produced in a small village in Southern Sweden named Ahus. Ahus is Absolut’s One Source, where high-quality ingredients come from the hands of trans-generational farmers with an unwavering commitment to produce superior, high-quality vodka – all within a small, 75-mile radius. Absolut Lime is available nationwide for an MSRP of $19.99 (750 milliliter) and $24.99 (one liter).
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