Dos Equis limited-edition cans are uniquely designed and will include a national version as well as a Texas-specific version. In an integrated on- and off-premise promotion, Dos Equis will reward one consumer and three friends with a grand prize trip to an Airbnb destination of their choice. The promotion offers comprehensive marketing tools to encourage shoppers to snap a picture of Dos Equis limited-edition summer cans and upload to dosequis.com/SummerofDos from May 6 to Aug. 15. By bringing a limited-time new can to market this summer, Dos Equis retailers can make this their summer of cans to meet consumer demand and drive incremental sales and profits.

Dos Equis
www.dosequis.com