To kick off the NFL season, Bud Light announced the return of its limited-edition NFL team packaging that honors 24 teams and their fans’ respective rally cries and cheers. The new packaging also includes a “For the Fans” pack to rally fans no matter which team they rep. The new Bud Light limited-edition packaging is available nationally wherever Bud Light is sold.
Additionally, Bud Light is launching “Bud Light x NFL Ultimate Fandom,” a new NFT collection which will provide fans an opportunity to engage with Bud Light and their favorite team at a whole new level. Each collectible is designed to replicate Bud Light’s limited-edition NFL packaging across all 32 teams in a digital world.