CRUNCH, Butterfinger and Baby Ruth announce “Raising the ‘Bar’ to Help Kids,” a new campaign that aims to positively impact kids’ health through a partnership with Children’s Miracle Network Hospitals. To kick off the campaign, all three Ferrero brands are reimagining their classic bar wrappers with limited-edition packaging designed by Children’s Miracle Network Hospitals Champions, who are child ambassadors that advocate for the charitable need of children’s hospitals across the U.S.
The creative images on the bars are meant to represent an imaginative, fond or memorable moment in their lives. From now until August 13, 2021, CRUNCH, Butterfinger and Baby Ruth will donate a percentage of the retail purchase price from all participating products, up to $350,000, to Children’s Miracle Network Hospitals.
As part of the donation, Butterfinger has also committed to raising funds by collaborating with Extra Life, a program affiliated with Children’s Miracle Network Hospitals. On June 3, 2021, Butterfinger and Extra Life will host a fundraising stream for gamers to play Final Fantasy XIV.