This June, SKITTLES is giving up its signature rainbow by removing the iconic colorful branding to celebrate the LGBTQ+ community and highlight that during Pride, only #OneRainbow matters. For the first time in the U.S., the brand is releasing limited-edition SKITTLES Pride Packs. The packs feature a colorless design with colorless candies inside. As part of the launch, the brand is also announcing a partnership with GLAAD, the world’s leading LGBTQ+ media advocacy group. During the month of June, $1 per pack purchased will be donated to GLAAD (up to $100k).
Mars Inc.
www.mars.com
