To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages, encouraging millennial beer drinkers and longtime brand loyalists to “Throw Back a Throwback.” Containing the same great beer known for its quality, unique crisp flavor and originality, Tecate aims to reach consumers who are responding to nostalgia in a way that re-captures iconic packaging from the past. Beginning in May and continuing while supplies last into August, this limited-edition can will be released nationally in all seven 12-ounce pack configurations and supported on- and off-premise with digital media and in-store merchandising materials to drive shopper awareness and takeaway.
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