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You are here: Home / Beverages & Cold Vault / LTO Retro Can

LTO Retro Can

April 5, 2019 By Isabelle Gustafson

To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages, encouraging millennial beer drinkers and longtime brand loyalists to “Throw Back a Throwback.” Containing the same great beer known for its quality, unique crisp flavor and originality, Tecate aims to reach consumers who are responding to nostalgia in a way that re-captures iconic packaging from the past. Beginning in May and continuing while supplies last into August, this limited-edition can will be released nationally in all seven 12-ounce pack configurations and supported on- and off-premise with digital media and in-store merchandising materials to drive shopper awareness and takeaway.
For More Information From Heineken USA heinekenusa.com

Filed Under: Beverages & Cold Vault, New Products

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