With the same traditionally smooth, nicely blended bitterness, and clean finish as its larger counterparts, Heineken has put new focus behind its Heineken Minis available in seven-ounce bottles and 8.5-ounce cans. Now available in 24 states in chain retailers, the brand will look to expand to additional markets later this year.

Beer drinkers will enjoy the easy mobility of Heineken Minis as part of Heineken’s Summer of Cans retail program, an interactive scratch to reveal mechanic activated with a QR code scan that encourages shoppers to “enjoy, scan and win” at the point of purchase. Shoppers simply scan to enter the sweepstakes and “scratch” the star on the digital can to reveal a prize. The grand prize kit includes a grill, lounge chairs, Kan Jam, Cornhole Cooler, umbrellas, hats, koozies, sunglasses, a backpack and a gift card. Secondary prize winners will get a secondary Heineken summer swag prize.

Heineken USA Inc.
www.heinekenusa.com