f’real, the innovative, fast-growing brand known for its blend-it-yourself shakes and smoothies, launched a Mystery Flavor Milkshake. The limited-time offering promises an indulgent and nostalgic experience, inviting consumers to relive memories of visiting their favorite childhood ice cream shop with a fruity, creamy, familiar flavor that celebrates summer, the heyday of ice cream season. Available nationwide, the Mystery Flavor Milkshake will appeal to Gen Z consumers, who are especially interested in nostalgic desserts, with 62% saying they love these old-school treats, according to Datassential. Gen Z’s love for unique and exciting flavors is evident, with 44% loving to try new foods — the crazier and more unique, the better — and 51% willing to try a new food just because it sounds exciting.  The f’real turnkey self-serve program enables c-stores to offer delicious, refreshing shakes and smoothies without adding labor. The suggested retail price is $3.99 for each 12-ounce treat.

Rich Products
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