Asahi Super Dry has launched a new 25.4-ounce can format to meet increased consumer demand for the portability and convenience of can packages. The lager will continue using its historic six-ingredient recipe, bringing that same crisp and refreshing taste consumers have come to expect.
The Asahi Super Dry 25.4-ounce can will feature the iconic Asahi branding front and center, making it instantly recognizable when walking down the beer aisle. Market research has shown that consumers desire premium beer brands in varied can formats, which sparked the package extension.
Asahi Beer U.S.A.
www.asahisuperdry.com