Coca-Cola introduced a new flavor of VEB brand Core Power – coffee –to the convenience channel earlier this year. Core Power also introduced redesigned packaging that has proven in testing to increase purchase intent among current consumers and category users. Core Power is a naturally flavored, high-protein milkshake made from real milk without protein powders that helps support the development of lean muscle. The brand focuses on the nutrition of athletes and active-lifestyle consumers who are making purposeful choices about their lifestyle and nutrition. Core Power is available in 11.5-fluid-ounce PET bottles. Core Power is available in two varieties: CORE (26 grams of protein) available in vanilla, chocolate, banana, strawberry banana and coffee; and ELITE (42 grams of protein) available in vanilla and chocolate.
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