SweeTARTS is introducing a new shape to its SweeTARTS Gummies, after its “Search for the Next Gummy Shape” contest, which invited fans to submit their favorite shape ideas for a chance to win a year’s supply of SweeTARTS Gummies. After filtering through more than 3,000 contest entries, SweeTARTS selected the next gummy shape to appear in future bags of SweeTARTS Gummies nationwide: the cellphone. Submitted by Crystal May of Philadelphia, Pa., the cellphone is an integral part of our everyday lives. It represents an innovative communication tool that has not only changed the way consumers connect and communicate in their daily lives but has also brought the world closer together. The winning shape was selected based on the following judging criteria: level of creativity and originality, quality of the submission, and relevance to the contest theme of sharing your passions. SweeTARTS Gummies feature an endless variety of fun shapes, including a turntable, VR headset and rocket ship, and are available in both sweet and sour fruity flavors including cherry, green apple, orange, lemon and blue punch. The new cellphone gummy shape will go into production later this year. They are available nationwide in four-ounce Share Pack ($1.69 SRP), 5.25-ounce Medium Peg ($1.99 SRP) and 10-ounce Stand Up Bag ($2.89 SRP).
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