Gehl Foods, producer and distributor of Gehl’s brand cheese sauce, continues to unveil a new logo, look, feel and tone for the Gehl’s brand. The company updated the brand’s previous script logo and voice to more accurately represent its brand purpose and principal product: cheese sauce, enjoyed by more than 1 million Americans each day. It’s a food that, at its core, makes consumers happy. Supporting research shows that nearly 90% of consumers believe cheese sauce can make their day brighter and make them smile (Gehl Foods Proprietary Research Survey, 2016). Gehl’s is currently offering a FREE rebranding kit to help operators drive awareness and increase the average ticket size. The kit includes dispenser fronts, posters, shelf talkers and glass clings. Every piece brings the brand to life with fun food illustrations and humorous copy to entertain consumers as well as educate them about the different ways they can enjoy cheese sauce. Gehl’s is also hosting the OOEY-GOOEY Sweepstakes to encourage customers to order their rebranded POS and new dispenser decals. Entries are being accepted through May 31, 2017.
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