RITAS, the Anheuser Busch line of flavored, sparkling margaritas, is targeting football fans this season with its newest flavor, Berry-A-Rita. Recognizing that nearly half of the NFL audience is female and as this segment continues to grow, the brand has decided to show up where its fans are. Ahead of the 2018 NFL season, RITAS will be launching a series of campaigns across TV, digital and social channels to elevate the tailgating and viewing party occasions with more flavor as well as play in the popular football pool culture for a chance for super fans to win season and playoff tickets. RITAS teamed up with former NFL quarterback, Matt Leinart to announce the brand’s new limited edition fall flavor, Berry-A-Rita. The spot opens in a backyard with Matt and The Ritas, introduced earlier in the year as legendary ladies who have lived life and know how to have a good time, drinking RITAS. Known for his career touchdown passes and pass completions, the Ritas show Matt how to ‘Hail Berry’, a fun play on the Hail Mary pass. The spot will run across NBC, FOX, CBS and NFL Network during NFL programming from Sept. 6-30 and will be supported through additional paid social media and earned media campaigns.
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