Butterball Foodservice is introducing Farm to Family by Butterball—a line of no-antibiotics-ever, all-natural turkey, raised on local family-owned farms and fed an all-vegetarian diet. According to Technomic, 66% of consumers prefer to eat proteins raised without antibiotics and 43% are willing to pay more for it (Technomic Consumer Survey, 2016). As a result of consumers’ increasing interest in clean ingredients and menu transparency, 76% of operators feel that antibiotic-free options have an impact on increasing traffic and sales (Technomic Healthy Eating Consumer Trend Report, 2016). The Farm to Family line consists of turkey burgers, ground turkey, turkey breast and ready to cook roasts, and each of its eight products can be used in an assortment of menu items.
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