To further support consumers during their Dry January campaign, Heineken is introducing Heineken 0.0 12-pack cans in select markets during the month, with a national launch slated for March 2021. The integrated Dry January promotion, in its second year, is supported by paid media content that includes TV integrations, streaming audio and social/digital media amplification. At retail, supporting POS encourages consumers to choose Heineken 0.0 as the choice for shoppers trying to succeed in their New Year’s resolutions.
Heineken USA Inc.
www.heinekenusa.com
