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You are here: Home / New Products / Non-Alcoholic Beer 12-Pack Cans

Non-Alcoholic Beer 12-Pack Cans

January 6, 2021 By Isabelle Gustafson

To further support consumers during their Dry January campaign, Heineken is introducing Heineken 0.0 12-pack cans in select markets during the month, with a national launch slated for March 2021. The integrated Dry January promotion, in its second year, is supported by paid media content that includes TV integrations, streaming audio and social/digital media amplification. At retail, supporting POS encourages consumers to choose Heineken 0.0 as the choice for shoppers trying to succeed in their New Year’s resolutions.

Heineken USA Inc.
www.heinekenusa.com

Filed Under: Beverages & Cold Vault, Featured New Products, New Products

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