In 2023, McLane launched Emerging Brands, a platform designed to help convenience stores attract customers and boost revenue by offering a curated selection of innovative and trending brands. This online marketplace allows retailers to differentiate their stores and diversify their product assortment seamlessly, catering to modern consumers who seek new experiences while supporting small and local businesses According to McKinsey, one in three consumers actively looks for novel brands. With Emerging Brands, retailers can capitalize on this trend by offering a fully customizable variety of local favorites, new-to-market gems, small-batch delights and values-driven products. Emerging Brands also enables retailers to request samples and test products in-store quickly, minimizing the initial investment. The platform features intuitive browsing, personalized recommendations, and efficient processing with low order minimums, support for the same order and payment methods retailers already rely on with McLane, and fulfillment via drop shipping.

McLane Co.
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