For the first time ever, in its more than 90-year history, the Reese’s brand is releasing the most extreme, peanut buttery version of its iconic Peanut Butter Cups and removing the chocolate. Stuffed with the same beloved Reese’s peanut butter inside and a 100% peanut butter candy-flavored shell on the outside, Reese’s Ultimate Peanut Butter Lovers Cups turn the flavor meter up to the max. Reese’s Ultimate Peanut Butter Lovers Cups will be rolled out in standard, king size and miniatures at retailers nationwide beginning in early April 2021 for a limited time.

The Hershey Co.
www.thehersheycompany.com