General Mills Convenience announces that Chex Mix MAX’D is now available in three unique flavors with the addition of Jalapeno Chili. The salty snack includes the Chex Mix texture variety that consumers know and love along with heavily-coated Chex pieces for intense flavor. Jalapeno Chili includes chili lime Chex pieces with a spicy mix of pretzels, mini breadsticks and crispy crackers. The new flavor joins two other varieties of Chex Mix MAX’D, Spicy Dill and Buffalo Ranch, and offers c-store retailers a unique item to shock consumer’s senses through both texture and flavor intensity. Eight units per carton, 4.25-ounce size bags, with a suggested retail price (SRP) of $2.89.

General Mills Convenience & Foodservice
www.generalmillscf.com