IGNITE has introduced ZRO, a functional performance beverage that includes a blend nootropic ingredients with tangible data behind their focus and cognitive benefits. It has key ingredients like Alpha-Glyceryl Phosphoryl Choline, which aids improvement in important brain functions, including memory, concentration, learning, recall and focus. And it includes Tyrosine, which improves cognition during acute stressors. Plus, it contains 100% Natural Caffeine from green coffee beans. It has ZERO sugars, ZERO calories, ZERO net carbs and ZERO artificial colors. ZRO is available in four great flavors: Tart Breaker, Purely Passion, Peach Crisp and BlueRazz Bliz.