Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co. to develop a brand of full-flavor alcohol beverages inspired by the chilled juice brand Simply. This summer, Molson Coors will start by launching the Simply Spiked Lemonade variety pack, inspired by some of Simply’s non-alcoholic products, including Strawberry Lemonade, Watermelon Lemonade, Blueberry Lemonade and Signature Lemonade.
The bold flavors of the Simply brand mix seamlessly with alcohol for cocktails, which inspired the ready-to-drink lineup. Simply Spiked Lemonade will be sold in slim-can 12-packs as a variety pack, and 24-ounce standalone cans of select flavors.
Molson Coors Beverage Co.
www.molsoncoors.com
The Coca-Cola Co.
www.coca-colacompany.com
