Returnity Innovations has launched In Rotation, a new service that seeks to maximize the lifespan of reusable shopping bags. In Rotation encourages consumers to send back their excess grocery store bags and totes using a prepaid mailer. The $20 fee for each mailer covers the costs of logistics, sorting, and recycling or reusing the bags.

This program addresses the growing surplus of reusable bags by offering consumers a convenient way to unload their extras while inviting retailers to participate through in-store collection bins — an approach aimed at reducing reliance on single-use plastics.

Returnity Innovations
www.returnity.co