Morinaga America Inc. has launched HI-SOFT, a rich and creamy salted caramel chew that provides consumers with a decadent snacking experience. The new chewy candy is a sweet, velvety treat that is rich in flavor with a balanced hint of salt.
HI-SOFT will begin to roll out in select retailers nationwide in fall 2023. The candy will be offered in a three-ounce peg bag for a suggested retail price (SRP) of $3.59 and a 10.59-ounce stand-up pouch for an SRP of $7.69 (varies per market).
Morinaga America Inc.