Seagram’s has officially joined the hard seltzer party. Leading with fruit infused flavors, Seagram’s Hard Seltzer delivers on taste while sustaining the category’s 5% ABV and 100-calorie ‘standard.’ Seagram’s Hard Seltzer comes in four flavor combinations: Tropical Pineapple, Mango Peach, Mixed Berry and Watermelon Lime. Variety packs of Seagram’s Hard Seltzer launched in 12-packs of 12-ounce slim cans this month (February 2021). Hard seltzer sales totaled $1.52 billion at c-stores, up 214% year-over-year, according to Total U.S. Convenience data from Nielsen for the 52-week period ending Jan. 23, 2021.
Channel Director for Convenience and Drugstore