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You are here: Home / Beverages & Cold Vault / Seagram’s Joins the Hard Seltzer Party With Four Fruit-Infused Flavors

Seagram’s Joins the Hard Seltzer Party With Four Fruit-Infused Flavors

February 25, 2021 By Erin Del Conte

Seagram’s has officially joined the hard seltzer party.  Leading with fruit infused flavors, Seagram’s Hard Seltzer delivers on taste while sustaining the category’s 5% ABV and 100-calorie ‘standard.’ Seagram’s Hard Seltzer comes in four flavor combinations: Tropical Pineapple, Mango Peach, Mixed Berry and Watermelon Lime. Variety packs of Seagram’s Hard Seltzer launched in 12-packs of 12-ounce slim cans this month (February 2021). Hard seltzer sales totaled $1.52 billion at c-stores, up 214% year-over-year, according to Total U.S. Convenience data from Nielsen for the 52-week period ending Jan. 23, 2021.

Seagram’s
https://www.seagramshardseltzer.com/

Or contact:
Kevin Kraft
Channel Director for Convenience and Drugstore
[email protected]

 

Filed Under: Beverages & Cold Vault, Product Videos, Videos

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