Lovvo embodies the Italian joy of living with its tagline “One Life, One Lovvo.” What it’s bottling (well, canning) is an idyllic mental holiday in the Italian Riviera. It’s a getaway people fantasize about. According to MarketDigits, the global canned wine market was valued at $605 million in 2023 and is projected to reach $1.5 billion by 2030 with a compound annual growth rate of 14.5%.
Lambrusco is experiencing a resurgence. Produced by Cantina di Carpi e Sorbara in Emilia-Romagna, Lovvo comes in red with an alcohol-by-volume (ABV) of 8.5%, white (11% ABV) and rosé (8.5% ABV) varieties. It is sold in vibrant, single-expression four-packs, each with a suggested retail price of $19.99.
Restless Dreamers Beverage Co.
www.drinklovvo.com
