Ferrara Candy Company launched a new product: Sour Big Chewy NERDS. NERDS’ newest product offering moves the popular brand into the growing sour candy segment, which is growing +11% with the core consumer being Gen Z, ages 13-24. Featuring a sour chewy center covered in a sweet, crunchy NERDS candy shell, a bag of the new NERDS product contains a variety of sour flavors, such as Brainiac Blue Raspberry, Streaming Strawberry Lemonade, Wiki Watermelon and Blood Orange Byte. Sour Big Chewy NERDS are available in a 4.25-ounce Concession Box ($1.09 SRP), a 6-ounce Medium Peg Bag ($1.99 SRP) and a 10-ounce Stand Up Bag ($2.99 SRP).
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