Nestlé Waters is heating up the sparkling water competition with major rebranding for its Regional Spring Water Sparkling portfolio. The company is applying its sparkling expertise from premium brands Perrier and S.Pellegrino and harnessing the brand loyalty to its Regional Spring Water Brands to offer Americans a new and updated line of sparkling spring waters with more flavors and packaging choices than ever before. This February, the company is introducing an entirely new sparkling portfolio for its six Regional Spring Water brands – Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead- with new flavors, a brand new bottle design and packaging and the introduction of 12-ounce cans to meet all consumption occasions and consumer preferences. A lineup of 10 new Regional Spring Water Sparkling flavors includes Lively Lemon, Lemon Lime, Zesty Lime, Orange, Summer Strawberry, Raspberry Lime, Black Cherry, Simply Bubbles, Triple Berry and Pomegranate Lemonade. All flavors are made with natural ingredients, free of calories, sugar, sweeteners and colors to complement the 100% natural spring water.
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